Recently, we submitted an entry to Black Cow’s Gold Top Cup where the winner of the Singapore leg would receive an all-expense paid trip to Dorset, UK to take part in the global finals. We usually refrain from submitting cocktails for competitions but this one piqued our interest.
Black cow vodka is an ingredient which we use often at the bar. It is a vodka made from the whey protein left over from the cheese making process; making Black Cow Deluxe Cheddar to be exact. The ingredients gives this vodka a creamy aftertaste and is the perfectly compliment for dirty martinis.
For this year’s Gold Top Cup, participants were asked to create cocktails that paid homage to a momentous event in their lives. The drink should be a #TasteMoment in a glass.
We came up with a DeconDrinks original, the Olive Sour, which married Black Cow Vodka’s milky characteristics with the fattiness of olives. Together with homemade lemongrass syrup, lemon and butterscotch liqueur, the cocktail has a floral note, balanced acidity and a complementary sweetness to the pepperiness of the olives. After numerous trials we felt quite good about the cocktail so we crossed our fingers and submitted it.
Not long after, we received an email from East Wind Imports, the importer of Black Cow Vodka. Alas, our submission was not selected for the Singapore Finals. We were a little deflated but replied to enquire on the areas our submission was lacking.
We were pleasantly surprised to receive a response from Dave Kelly of East Wind Imports, who not only personally responded to our queries but even threw in some nuggets of advice on how to do better next time.
He said we had missed the finals by a point, which only further deflated our punctured ego. But more importantly, he said we had not given enough brand relevance to our entry. We had neglected to factor in the Black Cow story into our #TasteMoment and how it spurred us to create the cocktail. On hindsight, it would have been easy to tweak our story to suit the competition’s purpose but oh well… Needless to say, we will not be making this mistake again.
Hopefully this is a good takeaway for those of you interested in competing! Good luck and may the odds be ever in your favour.
May our glasses never be empty, cheers and talk soon!